Brochures are a must-have for any business. The majority of us are aware of this. What isn’t always evident, however, is what type of brochure will have the greatest impact on our target audience – not just in terms of brochure design and content, but also in terms of how it will be delivered.
Which is better: a printed brochure or an online brochure?
Organizations today are continually taught how important it is to embrace digital change. This indicates that digital marketing platforms, rather than conventional methods, are receiving a growing share of promotional resources. It makes sense, especially at a time when people are consuming more digital material than ever before. But do you really need a digital brochure, or are printed materials still more engaging and influential? What is the best course of action for your company?
It’s important to realise that this isn’t a question of “print vs. digital.” Everyone understands how effective and beneficial a digital strategy can be. Instead, we should approach the argument from a new viewpoint, one that is outcome-driven. In the end, which format yields the best results?
Here are a few things to consider:
The Personal Aspect
According to a study conducted by the US Postal Service, users absorb digital content more quickly than printed content and pay attention to it more quickly. Speed, on the other hand, isn’t always a good thing. While readers are more likely to feel emotionally engaged to printed materials and are better able to recall specific information from printed brochures at a later date, readers are more likely to feel emotionally connected to digital content. As a result, printed brochures can help raise brand awareness and familiarity, as well as foster brand loyalty and product recall.
Choosing a Market
While digital resources have certain advantages, they are nowhere near as comprehensive as printed materials. In fact, depending on your target market, creating PDFs of your business material may alienate a large section of your audience who are uncomfortable utilising the internet or downloading files. While digital can be beneficial to younger, more tech-savvy customers, don’t make the mistake of believing you have to utilise it to connect with them; reports show that 18-34-year-olds are just as likely to select print as they are to choose digital.
Close your eyes and put yourself in the shoes of your customers as they read your PDF or printed brochures. Readers of PDFs are likely to be at their computers, with many tabs open and email and instant message notifications coming up every now and then, or swiftly perusing via a small mobile screen while on the go. When trying to assimilate digital content, it’s easy to see how readers can become distracted. It’s not the same with printed brochures. They may be rummaged through in bed in the evenings, on the train on the way to a meeting, or at the boardroom table during the conference. It’s a lot easier to get involved.
Many companies underestimate the reality that printed brochures provide them far more control over the reader’s experience. When you use print, you see exactly what your readers see. You know what people see on the front cover, and you know how their hands feel as they turn the pages. That is impossible to achieve using PDFs. You can’t be sure your products are being displayed in the best light on every device because how digital materials are seen varies by device. Will your product photographs, for example, look good on a smartphone screen? Will your text be legible on such a little screen?
Which is better: a printable brochure or a downloadable PDF?
The benefits of going digital are numerous. Offering a digital version of your brochure, especially if you operate on a global scale, may ensure that your consumers are cared for and nurtured no matter where they are. However, digital alone cannot – and will not – produce the best results. According to surveys, magazines that switched to 100 percent online content lost up to three quarters of their circulation almost immediately. While some firms may desire to offer a digital service, they must also offer print in order to take advantage of the many commercial benefits of a printed brochure. Be cautious with printable brochures as there has been many instances of printers malfunctioning and catching fire, and paper is the perfect fuel for a fire to rage, something like a 1kg fire extinguisher nearby could help put the fire to a stop before it reaches a dangerous state.