Choosing the Right Brochure Format and Binding

Choosing the Right Brochure Format and Binding

The style and format in which your printed brochure will be printed and bound is maybe the most crucial consideration to make before designing it. These are far more important concerns than you may believe. Size and binding aren’t just practical considerations; they can have a big impact on how your printed brochure looks, feels, costs, and lasts.

They may also influence the design elements you can use to make your finished brochure stand out, with the smaller dimensions of an A6 brochure, for example, preventing you from using large amounts of white space or large showcase images, which you could use in a larger non-standard size like an A4 or larger.

What are the dimensions of normal printed brochures?

The standard paper sizes are based on the A’ Paper sizes that are used all around the world. A0 is the greatest number while A7 is the smallest. There is an A8, but it is so similar to a business card that it is rarely used. You can choose from four common brochure sizes: A4, A5, A6, and square, each of which has its own set of benefits and qualities.



Brochures (A4)

A4 brochures are the largest conventional choice, measuring 210mm x 297mm and providing plenty of area for both text and photographs. Because you can put a lot of information on an A4 page before it becomes too cluttered, it’s ideal for providing a detailed overview of your products, services, or company history. A4 brochures have the added benefit of being familiar; they’re what most people think of when they hear the word “brochure,” so they can aid to increase engagement.


Could be used for:


Product catalogues in their entirety

Instruction manuals in detail

Workbooks for training


Basically anything you can think of.

Brochures (A5)

A5 brochures are slightly smaller than A4 brochures, measuring 148mm x 210mm. If you want to be as creative as possible with your design but don’t have enough content to fill an A4 without leaving too much white space, A5 is the way to go. It’s also less expensive to mail than an A4, so it’s a good option if you’re planning on mailing your brochures to potential clients.


Could be used for:


Distributing during events like exhibitions and lectures

Newsletters sent by mail

Inductions for new employees

Featured products or services are promoted.

Brochures (A6)

A6 brochures are the smallest conventional brochure format available today, measuring 105mm x 148mm. However, what these pamphlets lack in size, they make up for in portability, fitting nicely into handbags or wallets. As a result, they’re great as meeting reminders, and many organisations use these small brochures to supplement their online marketing efforts. While digital marketing has the potential to be powerful, it lacks one key factor: tangibility. A printed brochure bridges the gap between online and offline.


It might be useful for:


Business charts and graphics

Sharing product photos

Following a meeting, summarise the material.

Brief introductions to the company

Descriptions of single products

Brochures in square format

Square brochures, which come in widths of 148mm square and 210mm square, are a unique and eye-catching alternative to A4, A5, and A6 alternatives. They’re popular in competitive industries since the square design sticks out from the rest and symbolises a willingness to think outside the box and try new ideas.


Can be used for:


Business proposals


Brochures with strong visual elements, such as those for a school or university prospectus, a real estate project, or a new automobile catalogue.

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What are the different types of brochure binding?

What type of binding should I use for my brochure?

Along with size, design and how your brochure pages will be assembled to give the end result are all critical considerations. There are several options for binding your brochure:




Stapled Brochures


Stapled brochures are created by folding the pages in half and stapling them together in the middle. This is also known as a’saddle sewn,’ because the machine used to accomplish the stitching resembled a saddle.

When there isn’t enough surface area to perfect bind, this is a very cost-effective binding alternative for shorter brochures of 8 to 40 pages. These brochures are ideal for brochures with a limited shelf life because they are both inexpensive and easy to produce.


It might be useful for:

Product brochures

Brochures for businesses

In a café, bistro, bar, or restaurant, cocktail lists and menus that alter often

Price lists for services such as beauty or salon treatments that are subject to change

Brochures for internal usage, such as business


One-time events, such as company retreats, have their own set of programmes.

Seasonal catalogues


Brochures that are perfectly bound

Perfect bound brochures are bonded together at the spine and any paper alignment flaws are cut away to make everything nice and even.


These brochures have the most resemblance to a traditional paperback book and appear to be extremely professional. These brochures stack neatly, making them excellent for mass distribution, and they’re still quite affordable despite their professional appearance.


It might be useful for:




Annual reports are submitted every year.

Brochures for products

Brochures for businesses

Documents for B2B transactions

Brochures for real estate

Catalogues of fashion


Brochures with Wire Bounding

Wire bound brochures, also known as spiral bound brochures, are a suitable alternative for brochures with 36 pages or more that need a more robust finish. The spine of these brochures is formed by punching holes in the paper’s edges and inserting a strong metal wire.


Wire bound brochures are great for brochures that need to endure a long time because the wire is quite durable. These brochures are suitable for reference materials because they may be left open and lie flat when opened, unlike perfect bound brochures.


It might be useful for:


Manuals for users

Handbooks on policy

In-depth training workbooks

Books on Recipes

Product brochures in their entirety

Business data for the long run

Brochures that need to be utilised again and again


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